Rental marketplace startup Zumper recently launched an ad campaign urging renters to "break up with Craig." The site's goal is to make searching for an apartment easier than it is with Craigslist.
The slogan has appeared on billboards all over the Bay Area.
But the campaign hasn't sat well with everyone - especially those who happen to be romantically involved with a man named Craig.
Thanks, @Zumper. Your ads are giving my husband, Craig, a complex. He thinks I'm trying to tell him something! pic.twitter.com/LpDonepKSJ
- Mere (@merewillis) February 28, 2015
At the #siliconvalley premiere with the woman who claims to be my wife pic.twitter.com/Lrjb4XwkYO
- craignewmark (@craignewmark) April 9, 2015