1. Free burritos aren't enough to get people to eat at Chipotle
The promotions have successfully persuaded some of Chipotle's most loyal customers to return to the chain, but "casual" customers will be harder to win over, Reuters reports. Chipotle's sales are still negative and the company is expecting an earnings loss in the first quarter.
2. American Apparel has a strategy that could save its business
Delivering clothing through the app Postmates is a part of the equation, Cynthia Erland, the brand's senior vice president of marketing, told Adweek in an interview.
3. Starbucks reveals new temporary frappuccino flavor
Cherry blossom frappuccinos will be at Starbucks now through March 20. The new flavor name is more representative of the color than the flavor - it contains strawberry puree, cream, white chocolate sauce, whipped cream and Matcha.
4. Taco Bell is testing an inverted Quesarito
The chain is serving the "Core Burrito" in Toledo, Ohio, reports Brand Eating. As opposed to the Quesarito, which uses a cheesy quesadilla to wrap up a burrito, this dish features a core of melted cheese, enveloped in a traditional burrito.
5. Starbucks is making an unprecedented move to hook millennial moms
Starbucks UK is stocking its stores with emergency diaper kits and training baristas to safely warm milk bottles, help women find private places to breastfeed, and assist families in locating open tables and high chairs, among other services.
6. Costco is slowly ditching one major category
Tobacco's slow exit from Costco's shelves is more of a business decision than a public health campaign. Tobacco is a low-margin business, that results in increased theft and more work for employees, according to the spokesperson.
7. American women are rediscovering an abandoned status symbol
Handbags are coming back. The trend is a promising shift for companies like Coach, Michael Kors, and Kate Spade, which were previously thought to be in trouble.
8. MOD Pizza chain is expanding
MOD Pizza has raised $32 million in an equity funding round that will be used to fuel store growth for the fast-casual restaurant operator, reports Fortune.
9. Here's what's in a McDonald's shamrock shake
If you're celebrating St.Patrick's day tomorrow with a McDonald's shamrock shake, you might want to know what's in it. Filled with 660 calories, the green shake contains vanilla soft serve ice cream, shamrock shake syrup, whipped cream and a maraschino cherry, according to Fox News.
10. Abercrombie & Fitch is banking on this male model to turn around sales
Abercrombie & Fitch debuted a new men's lineup by Aaron Levine, the head of the company's men's division. Although the clothes are a crucial part of the campaign, there's no doubt that bearded model, Alex Libby might be helping people fall in or out of love with Abercrombie & Fitch 2.0.