Confused by native advertising jargon? Get answers at IGNITION 2015

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If you're a marketer interested in native advertising, it's important that you understand what "native" actually means. You need to cut through the confusing jargon so you can know what you're actually getting from native ads - and what it is you want.

What's clear, though, is that native advertising works. IPG media lab and Sharethough did an in-depth study that shows "consumers looked at native ads 52% more frequently than banner ads."

At IGNITION in December, we'll explore how to leverage various native advertising opportunities and how to position your company as a leader in the industry. Learn more as we explore this trend at Business Insider's flagship conference in December, IGNITION: Future of Digital.

Other topics include:

• Social Eclipses Search
• Marketing's War For Data
• Disrupting Television
• Virtual Reality Gets Real
• Connected Cars & Homes (& You)
• Video's Content Explosion
• Mobile Uber Alles
• The Battle for Ad Viewability

The agenda includes high-level interviews and discussions as well as breaks to network and caffeinate, extended lunches and breakfasts, sponsored workshops, and of course, cocktail receptions.

Extra-early-bird ticket rates expire this month, and are available here: Save $1,500! Hope to see you in December.

Keep up to date by following @BI_Events on Twitter and joining the IGNITION group on LinkedIn.