Companies Can Now Use Glassdoor To Track Job Seekers

If you've ever wondered who is interested in working at your company, and who your biggest competitors for talent are, you can now find out.

Jobs community Glassdoor has released a free self-service tool called the Glassdoor Employer Center that allows employers to see who is researching and viewing their jobs and employment brand. The information available to employers includes education level, years of experience in the workforce, gender, age, and job title.

This will help employers pinpoint how to better target talent and if they're effectively attracting the people they need.

The screenshot below shows how much traffic your company profile is getting from job seekers on Glassdoor.

Furthermore, employers can see what other companies job seekers view after leaving their company's page.

The screenshot below shows how your company compares to competitors in terms of company ratings and other workplace factors, such as work-life balance, compensation, and benefits.

The screenshot below shows how much activity your job listings are seeing in terms of traffic on Glassdoor and what jobs are clicked on the most for your company.

Glassdoor, which typically caters to job seekers, hopes this new tool will help employers find the right candidates for their organizations. Currently, there are 700 employers partnering with Glassdoor.