Companies are weighing in on hot-button political issues more than ever before - here are the brands that Americans see as the most Republican or Democratic
Michael Brochstein/SOPA Images/LightRocket via Getty ImagesNike store in the SoHo neighborhood of New York City.
- From Nike to Gillette, big brands are weighing in on hot-button social and political issues more than ever before.
- A new survey found Americans are now associating lots of brands with political parties - and many even expect corporations to take a stand on big political issues.
- Here are the brands which Americans surveyed think lean Democratic or Republican.
Between Nike signing an endorsement deal with Colin Kaepernick and Yeti Coolers and Delta Airlines suspending their partnerships with the National Rifle Association, huge brands are weighing in on hot-button social and political issues more than ever before.
The Global Strategy Group's sixth annual Business and Politics Survey found that Americans are now associating lots of brands with political parties - and many even expect corporations to take a stand on big political issues.
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While consumers have boycotted brands over their actions or their inaction on key political issues, the GSG report ultimately concluded companies face a greater reward than a penalty for staking out positions on prominent social and political subjects, such as race and gender equality.
79% of Americans surveyed for the report said companies should take action on important issues, and 87% agreed that brands have the economic and social capital to drive change.
Consumers also associate brands with either the Democratic or the Republican Party based on their public stances.
Here are the brands which Americans surveyed think lean Democratic or Republican.