Soon you will be gulping down milk by Coca-Cola!

Beverage maker Coca-Cola has plans to enter the dairy segment in India and introduce its milk-based beverage brand Vio in the country.

Coca-Cola’s Vio brand will compete with Amul, Britannia and Nestle, which have a strong hold in India.

The milk-based beverage will be without any carbonation. As per reports, Coca Cola’s Vio will enter the Indian market next year in January.

"We already have an offering in the dairy space - Maaza Milky Delite - which has a presence in select markets. Vio is a global brand and is, therefore, an option available to us. It is too early for us to comment on a possible launch of this brand in India," a Coca-Cola spokesperson told ET.

Experts point out that Coca-Cola Vio’s entry in the Indian market can be somewhat challenging and once inside consumer’s mind, it will do wonders.

Vio is positioned as preservative free and is a mix of skimmed milk and flavours such as citrus, peach and berry.

Apart from Vio also, Coca-Cola has earlier launched mil products. Last year, it had launched Fairlife in the US.

(Image: Indiatimes)