Chipotle has been handing out some provocative coupons at gay pride parades around the country.
The coupons are printed with the phrase "¿Homo estás?" above a photo of a burrito.
Below the burrito, there is text that reads, "Why way do you sway?" with arrows pointing to two buttons. One button reads "I eat tacos" and the other reads "I eat burritos."
Homo Estas? Which Way Do You Sway? #chipotle #SeattlePride #LoveWins pic.twitter.com/IeG1kWVaF7
- Sweet'nSourScouser (@warrenquan) June 28, 2015
Homo Estas? Very well, thank you. #LoveWins pic.twitter.com/5tXeGHxR8l
- Chipotle (@ChipotleTweets) June 26, 2015
.@ChipotleTweets thank you for bravely exploiting a historic moment for human rights to sell fast food burritos
- Joe Veix (@joeveix) June 26, 2015
@ChipotleTweets This is vile (and I'm gay).
- Matt Doherty (@themattdoh) June 26, 2015
.@ChipotleTweets I'm a fan of your brand and food, but this is some serious trash. Way to exploit a great moment. You should be ashamed.
- Devon Dawson (@devonjdawson) June 26, 2015
@howdar @ChipotleTweets IMO the offensive part is the light hearted use of a slang term that is often used in a derogatory fashion.
- Frank Oceans Bandana (@blazin___hazen) June 27, 2015
@ChipotleTweets @ActivistFreak this wins! Made me smile and laugh
- Michael (@MyLoveUntitled) June 27, 2015
@ChipotleTweets You officially won Twitter. #EqualityForAll
- Curt Hutson (@8BitBomb) June 27, 2015
@howdar We're sorry you're offended, honestly. Thanks for your concern! -Joe
- Chipotle (@ChipotleTweets) June 27, 2015