Chinese markets to soon get German products

In an attempt further spread its wings in the Chinese market, the German MNC Metro is teaming up with Alibaba. The company already has more than 80 Cash and carry wholesale stores in China, and is now opening an online store to sell its own brands but a few selected brands from Germany as well.

In its media statement the company said, "In the first phase, over 100 products in the categories of dairy, canned foods, coffee, and chocolate from Metro Cash & Carry Germany as well as cosmetics goods from Real are to be offered online.”

On the online story, you will find food items items from Metro Cash & Carry and non-food from its real supermarket brand.

"eCommerce is one of our strategic growth drivers in China," said chief executive Olaf Koch.

"Opening the flagship store again shows our clear confidence in the Chinese market. This platform enables us to deliver more quality imported goods and German brands to the Chinese customers," he said.

Metro and Alibaba said they would also explore possible cooperation in other areas, such as supply chain and market data.

Image: thinkstock