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'China's Steve Jobs' Just Introduced These New Smartphones

Kevin SmithApr 9, 2013, 23:50 IST

XiaomiXiaomi's new Mi-2a smartphone.Xiaomi is an up-and-coming Chinese smartphone maker.

In 2012 the private company saw $2 billion in revenue selling seven million smartphones.

Today at the Beijing International Convention Center Xiaomi CEO Lei Jun unveiled his company's latest flagship smartphones the Mi-2S and the Mi-2A.

These Android smartphones have the latest technology in terms of processors, cameras, and screen quality.

If they look like iPhones, there's a reason. Jun tries to emulate Jobs as best he can.

Reuters Melanie Lee writes about Jun:

Jun dresses like the late Steve Jobs, in jeans and a black top. He has created a fervent fan base for Xiaomi's moderately priced high-end smartphones by mimicking Apple Inc's marketing tactic of attaching an aura of exclusivity around its products.

We took a look at Xiaomi's website, which touts the new phones. Here's your first look.