+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Chick-fil-A is taking its menu in a new direction

Jun 10, 2015, 21:03 IST

@chickfila on InstagramChick-fil-A might add some new items to the menu.

Advertisement

The chicken chain is testing three new menu items at select locations in Southwest Florida through July, according to The News-Press.

The items include a barbeque bacon sandwich, a salad blend of broccolini and kale, and a baked potato.

The brand is using the test to gauge how popular the items are. The only major fast food chain that currently offers a baked potato is Wendy's.

The introduction of a new salad is not surprising considering Chick-fil-A has made moves toward a healthier menu in the past.

Advertisement

In 2014 the company announced its plan to work with suppliers in order to use chicken raised without antibiotics in all of its restaurants within five years.

Shake Shack is rumored to be testing a chicken sandwich or a new chain with a chicken-based menu, which is a potential threat to Chick-fil-A.

Chick-fil-A has not revealed when and if these new combinations will be introduced nationally.

The brand has surpassed KFC as the top chicken fast food chain.

Chick-fil-A's sales in 2013 passed $5 billion, compared with KFC's $4.2 billion, reports Venessa Wong at Bloomberg Businessweek.

Advertisement

Chick-fil-A has 1,775 U.S. stores, while KFC has 4,491. Despite a smaller footprint, Chick-fil-A's average sales are more than triple those of its larger competitor, Wong writes.

And Chick-fil-A achieves these results despite being closed on Sundays for religious reasons.

NOW WATCH: Chickens Today Are Shockingly Bigger Than They Used To Be

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article