Chick-fil-A has a new ad to hook millennial moms - and some dads are offended
The ad, titled "Crazy Mom Morning," shows video footage of several mothers during their chaotic morning routines getting children up, dressed, and fed.
The women narrate parts of the ad - which is punctuated by sounds of screaming children and barking dogs - by talking about the difficult and rewarding parts of raising children. Dads are suspiciously absent from the story.
Then Chick-fil-A sends a man wearing white gloves and suit to each woman's house to help them by doing laundry, taking care of their kids, and serving them breakfast. He does it all, like a superhero coming to save the day.
It's an ode to busy moms, which many customers have applauded.
"Thank you for recognizing what moms do!!" Jaime Harder wrote on Chick-fil-A's Facebook page.
"This just adds another reason why I absolutely love this company," another fan wrote.
But it has offended some people because there are no fathers present in the ad.
"Good thing to know that dads who watch their children in the morning don't have busy or crazy mornings... Stereotyping dads as never around, way to go CFA," Kevin Shoffner wrote in response to the ad.
"Yeah because moms are the only ones that do this. Dads never do this stuff (sarcasm intended)," Jason Johnsonwrote.
Neil Newman wrote: "Hello..... Just dropping a line to let you know some of us stay-at-home dads love you guys too!"