Cheers to TCS! The only Indian brand to appear on the US’ top 100 brand rankings

Phew, what a year it is! Mass sacking, Rs 2,268 crore bonuses and now been ranked 57th leading brand in the US by Brand Finance in its second annual Top 500 US Brands survey. Tata Consultancy Services, it is.

And, this being the first time it has featured among the top 100 brands in the US, according to a company statement, adds more to its raised glass of toast.

“Developing a valuable brand goes far beyond awareness, it’s about the deep opportunities and services we provide to our employees, clients and the communities in which we work and live,” said Surya Kant, president of North America, UK and Europe, TCS, according to a report of The Economic Times.

In a report in the Economic Times, Edgar Baum, managing director, Brand Finance, North America, said that TCS has established itself as one of the fastest growing brands in the United States.

“TCS is one of the rare businesses that has sustained the industry AA+, the sector’s second highest rating, for three years in a row,” he said.
Going forward with a goal to push the employees and the clients to re-imagine their business operations in today’s digital economy, TCS' brand value grew 271 per cent in five years globally, from USD 2.3 billion in 2010 to USD 8.7 billion in 2015, marking the fastest growth across the IT Services industry during the period.

TCS has a long-standing presence in North America, being one of the top ten recruiters of IT talent, with 19 facilities and innovation labs serving many of the region's Fortune 500 companies.