CHART: The Most Mindblowing Statistic About Upworthy, The Viral Site That's Driving Everyone Crazy
One of the biggest stories in 2013 has been the rise of Upworthy, the viral content site whose stuff is all over Facebook thanks to posts like...
- A Gay Comedian Steps Into The Mind Of A Homophobic Dad And Finds A Sad, Sad Truth
- This Man Lost One Of The Most Important Parts Of His Life. 25 Years Later, He Found It Online.
- Did That Really Just Happen? Yep. This Guy Pulled Down His Pants, On Stage, During His TED Talk.
The site is driving folks crazy for a few reasons. One is that out of nowhere it's become one of the biggest sites in the world. Also it's headline format drives some people bezerk. And compounding that, jealous media sites are increasingly trying to copy Upworthy's style. (There are also a bunch of Upworthy cloens already).
The site Newswhip is out with a new report today on the virality of various publishers (i.e., which ones get shared the most). Upworthy comes in at #3 behind Huffington Post and Buzzfeed.
But what makes Upworthy so amazing is how little content it produces each month. Huffington Post saw 18,000 stories get shared in November (according to Newswhip). Buzzfeed saw 3286. Upworthy? Just 225!
Derek Thompson at The Atlantic charted the number of Facebook shares per article by domain. You can see it's not even close. Upworthy has figured out the Facebook sharing thing to a level that's not even closed to being matched by anyone else.
