Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

CHART OF THE DAY: The Case Against Apple In One Chart

Jay YarowJan 17, 2013, 01:34 IST

Pacific Crest downgraded Apple today citing market saturation for the iPhone.

Basically, it believes that the market for expensive smartphones is just about tapped out and therefore Apple's growth is going to be held in check.

In this chart, you can see that Pacific Crest believes growth is going to stall in the next two years as upgrades quickly become the bulk of iPhone purchases instead of sales to new users.

If there is one legitimate case to be made against Apple's growth, this is it. Can Apple continue to sell iPhones, which are ~$650 each, to new users?

Pacific Crest

Follow the Chart Of The Day on Twitter: @chartoftheday