+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

CHART OF THE DAY: iOS Users Earn More And Spend More Than Those On Android

Jan 10, 2013, 03:35 IST

This chart comes from Business Insider Intelligence, a new research and and analysis service focused on the mobile and Internet industries. Sign up for a free trial here.

Advertisement

Are iOS users simply wealthier than Android users?

Recent data from Toshl Finance, a personal budgeting and expense tracking app, puts numbers to the widely-held suspicion that this is the case.

iOS users tracking their expenses on Toshl spent an average of $3,297 every month, 19 percent more than those on Android, who spent $2,761. There's a similar disparity in terms of income.

That may help explain why Google's Android has lagged Apple in terms of monetizing its huge mobile audience.

Advertisement

Of course, there are other factors behind Android's monetization woes: many Android users run outdated versions of the platform, and consumer credit cards aren't required for accounts on the main Android app store, Google Play. But the lower spending power of Android users can't help.

The only silver lining for Android is that Windows and Symbian users spent and earned even less.

Toshl has over 360,000 registered users, though this analysis only aggregated data anonymously from active users in its top ten markets, including the United States, China, the European Union, and Russia.

Follow the Chart Of The Day on Twitter: @chartoftheday

Advertisement
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article