As recently as late 2010,
That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases. Thanks in part to a new ecosystem of retail and shopping
In a new report from BI Intelligence, we examine the why
We also analyze the growth and success of new mobile merchandising trends — merchandising being the art of selling people products they didn't know they wanted — like mobile catalogs and coupons.
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Here's a few reasons why the number should continue to rise dramatically:
- Currently, 54% of adults in the U.S. own smartphones and about 25% own
tablets . In roughly three years, the number of tablets alone will overtake the number of PCs. By 2016, about 450 million tablets will be sold annually worldwide. - Statistics already show that a disproportionate share of mobile traffic to e-commerce websites comes from tablets. With only a 25% penetration rate, tablets account for well over 40% of mobile traffic to e-commerce sites.
- For close to 50% of 12-17 year-old smartphone owners, the smartphone is their primary internet access device. It follows that for younger consumers mobile commerce and buying via smartphones and tablets will be a habit and much less of a novelty than it is for older consumers.
- Mobile commerce is driving incremental e-commerce revenues that would not have happened without the availability of tablets and smartphones as new shopping mediums.