Shoshy Ciment/Business Insider
Some people waited in line for hours, only to walk away with nothing.
- Adidas and Arizona Iced Tea recently collaborated to create two sneaker designs that cost $0.99 each. They were set to be released at a New York City pop-up store on Thursday morning.
- But before the store even opened on the first day, the event quickly devolved into chaos - police shut it down after two teenagers were assaulted in line. Hundreds of people had turned up for the event.
- "I can't be out here, risking my life for a pair of 99-cent sneakers," one eyewitness told Business Insider.
- We were on the scene and spoke to people who waited all night for sneakers, only to be sent home empty-handed.
- Visit Business Insider's homepage for more stories.
The sneaker craze just got even crazier.
The NYPD shut down a sneaker pop-up event in Soho on Thursday after two teenagers were assaulted and taken to the hospital, a police spokesperson confirmed to Business Insider.
Adidas and Arizona Iced Tea recently announced a limited giveaway of two original sneaker designs inspired by the colors and design of Arizona Iced Tea. The sneakers, which cost only $0.99 a pair, were supposed to go for a limited time exclusively at a pop-up store at 208 Bowery in New York City beginning at 11 a.m. But the event was shut down before it could begin, and hundreds of people were turned away empty-handed.
Some people waited in line for 10 hours, only to walk away with nothing. Lines stretched around city blocks and overflowed into the streets. The scene was a chaotic one, filled with police cars, barricades, and ambulances.
Here's what we saw: