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Chanel Just Created The Fanciest Grocery Store Of All Time

Mar 5, 2014, 20:21 IST

Chanel's runway show yesterday was one of the most creative the fashion industry as ever seen.

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For the presentation at Paris Fashion Week, the brand created an intricate grocery store. Every single item was Chanel.

After the show, attendees looted the store for items like Chanel mineral water and sodas.

Some models even toted around carts.

Stephane Mahe/Reuters

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Every single item in the store was branded Chanel.

Stephane Mahe/Reuters

The luxury brand is one of the world's most expensive-handbags cost upward of $5,000.

Stephane Mahe/Reuters

Some models even stopped to ponder the aisles.

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Stephane Mahe/Reuters

Singer Rihanna attended the show and checked out the grocery items.

Stephane Mahe/Reuters

These bottles were artfully arranged by color.

Stephane Mahe/Reuters

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A close-up of Chanel's mineral water.

Stephane Mahe/Reuters

Here's Chanel mastermind Karl Lagerfeld with his muse, model Cara Delevingne.

Stephane Mahe/Reuters

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