Seven months after the notoriously hideous 'Poop
In a television advertisement from Arnold Worldwide, Carnival uses customer-submitted family photos and videos to show off the "unforgettable moments" people experience on its cruises. The spot will run starting Monday in conjunction with an online "Moment Tracker," which will display Instagram photos taken by ten passengers aboard the Carnival Breeze.
Carnival says it's hoping to re-ignite consumer interest in the brand prior to the beginning of the new year, the peak time people make cruise ship reservations.
Following a checkered recent past that has seen four Carnival ships catch fire in 15 years, the brand has a long road ahead of it. Here's the TV spot: