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Toymaker Mattel says it will pay someone nearly $18,000 to play and promote its new Uno game

Aug 2, 2023, 20:09 IST
Business Insider
Uno cards.Jakub Porzycki/NurPhoto via Getty Images
  • Mattel is hiring a "chief Uno player" to promote its new game, Uno Quatro.
  • The candidate would earn $17,776 for a total of 64 hours of work — or around $4,444 per week.
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Mattel is hiring a "chief Uno player" who will be paid $277 an hour to promote a new game.

At four hours a day, four days a week across a four-week period, the New York City-based job would pay a total of $17,776.

Its main task is to promote Uno Quatro, a variation on the original card game which involves trying to match four-in-a-row using plastic tiles on a grid.

Mattel is searching for someone who'll star in livestreams and play this new game with influencers.

They'll also have to "be friendly and willing to ask strangers to play the game," while teaching them in "an engaging way."

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That also means the candidate must be able to sit for long periods, lift and carry 50 pounds, and set up playing tables and tents on location.

Since the role is based in New York City, whoever gets it must be able to work in person. The role will last from September 13 to October 7, but Mattel says the dates are "tentative." All the Uno games will take place at Pier 17 in the Seaport neighborhood of New York. That's only about 100 meters away from a pink-themed café set up to promote Mattel's blockbuster film "Barbie."

It's not just the new Quatro game though, as the chief Uno player will also have to help create social content for "various Uno games."

And that emphasis on social media is also seen in the fact that candidates have to apply for the job via TikTok. It involves filming yourself answering four simple questions, like your favorite reverse card moment – a move you can make when playing the Uno game. You also need to follow Uno's TikTok account and tag them in your application.

Mattel has been on a hot streak lately, with plans to create movies based on all of its biggest brands, including a movie based on Uno. This came after Greta Gerwig's "Barbie" was a smash hit at the box office — with the highest-grossing opening weekend for 2023.

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Candidates have until August 10 to apply.

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