The email template I use to pitch brands to sponsor my podcast and newsletter

• Jen Glantz is an entrepreneur and the founder of Bridesmaid for Hire.
• She landed brand sponsorships for her podcast and newsletter by pitching herself to them directly.

When I launched my first newsletter in 2015 and my podcast in 2018, I had one goal in mind — to create engaging and valuable content and grow my audience. In the years since, through consistent content creation, giveaways, and promotion on social media, I've grown my newsletter and podcast to more than 100,000 subscribers.

Last year, I decided to finally monetize both my podcast and newsletter by working with brands that I respected and used personally as a consumer. Since I don't have an agent or manager who does business development for my content streams, it was up to me to reach out to different brands, negotiate deals, and secure profitable ad sponsorships.

To get started, I first spent a few weeks making a list of the brands that I wanted to work with. I selected a total of 15 companies, services, and products that I truly loved and used regularly. Then, I used contact-finder services like Hunter.io and SignalHire to look up the person at each company who was responsible for managing partnerships and find their email address.

After that, I sent over a pitch email. While not all of these companies responded or agreed to work with me, a few did, and I was able to secure my first series of brand partners that brought in a few thousand dollars in ad sponsorships.

Here's the exact email template that I used.

The pitch email

Dear [Name of partnership manager],

I'm [Name]. It's truly so wonderful to e-meet you! I'm popping into your inbox today with the hopes of chatting more about a partnership in 2022.

I've been a true fan and consumer of [Specific product, service, or business] since [Year] and have found that not only did it help [What you like about the service or product] but it's also [Another thing you adore about the service or product].

As a content creator since [Year], I'm super particular about what I share with my audience and want to share with them only the brands that I respect and trust.

That's why I'd love to chat about partnering with [Name of brand] in 2022. My audience cares about [Topic, problem, or need that ties into the brand's values or goals] and I know that they'd be excited to learn more about [Name of brand].

A little about me and my [Podcast, newsletter, or social platform]:

• [Share your three-line elevator pitch of your podcast, newsletter, or social media channels]
• [Share what makes you unique or different from other content creators]
• [Share the demographics of your audience and why they fit with the audience the brand cares about]
• [Share data on how many subscribers you have and metrics around engagement, growth, etc.]

When it comes to partnering with [Name of brand], I'd love to chat about working together to do newsletter ads, social media collaborations, and special promotions that I can offer my audience through an affiliate model.

I'm attaching my media kit for more details and hope to hear from you soon.

All the best,

[Name]

Once you know who you want to work with, you can use this template to pitch them your podcast or newsletter. While not all of the brands you reach out to will be interested or available to work with you, some will say yes.

Others might even provide you feedback on what you can do so that they would be interested in working with you later on, whether you need to grow your follower count, produce a certain kind of content, or hit specific engagement metrics.

In the end, I've found that it pays off to be proactive in seeking out brand partnerships. Regardless of whether you have 1,000 or 100,000 subscribers, there are brands out there that work with all types of content creators.