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Meet the TikTokers teaching Gen-Z how to adapt to the corporate world

Meet the TikTokers teaching Gen-Z how to adapt to the corporate world
Gen-Z learns corporate know-how from these famous TikTokers.TikTok/@loewhaley/@saraisthreads/@erinmcgoff
  • Having recently entered the workforce, Gen-Z is getting a range of career advice from TikTok.
  • From résumé-writing to establishing workplace boundaries, TikTokers are teaching Gen-Z how to adapt.

Gen-Z entered the workforce during the pandemic.

Gen-Z is starting a new chapter in their lives during one of the most unstable and uncertain times in history. It's not surprising that they're full of anxiety

So, during these difficult times, who do they turn to for career advice? Well, it looks like TikTok is a top choice.  

In July, Prabhakar Raghavan, senior vice president at Google, shared internal data that revealed nearly 40% of 18- to 24-year-olds in the US use TikTok instead of Google for their searching needs. 

Lucky for Gen-Z, it looks like the preferred platform is now filled with advice on how to begin professional careers and how to stay happy in the workplace. From teaching interview tips to lessons on how to use corporate jargon to establish boundaries, many creators have amassed a sturdy following in #corporatetok.

Here are the top three TikTok creators Gen-Z turns to for career advice.

Laura Whaley (@loewhaley) teaches how to say what you really feel without getting fired.

Sarai Soto (@saraisthreads) entertains with her skits, but not without an important lesson hidden in each TikTok.

Erin McGoff (@erinmcgoff) provides the answers to a comprehensive list of common doubts related to corporate life.


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