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Meet Jacob Knowles, a 5th-generation Maine lobsterman who is sharing his unique career with legions of online fans

<p class="ingestion featured-caption">Jacob Knowles is a fifth-generation lobsterman who's turned his career into a thriving social media presence.Erin McDowell/Business Insider</p><ul class="summary-list"><li><a target="_blank" class href="https://www.businessinsider.com/centenarian-lobster-woman-virginia-oliver-shares-longevity-secrets-2024-6">Maine lobsterman</a> Jacob Knowles has amassed an impressive social media following.</li><li>A fifth-generation lobsterman, Knowles has been going out on lobster boats since he was 5 years old.</li></ul><p>On a cloudy day in <a target="_blank" class href="https://www.businessinsider.com/review-best-lobster-roll-in-portland-maine-ranked-with-prices-2024-8">Portland, Maine</a>, with the sound of seagulls cawing overhead and the air thick with the smell of salty water, I spied him: TikTok's most famous lobsterman, dressed in a <a target="_blank" class href="https://www.businessinsider.com/lukes-lobster-fast-casual-review-2016-6">Luke's Lobster</a> T-shirt and accompanied by a bearded camera operator, ready to catch content at any moment.</p><p>In perhaps the most iconically Maine setting imaginable, I was meeting Jacob Knowles, 30, the internet's most beloved lobsterman who's been credited with educating the masses about the lobstering industry.</p><p>Described by <a target="_blank" class href="https://www.nytimes.com/2023/10/28/style/tiktoks-finest-lobsterman.html">The New York Times</a> as an "online veteran," Knowles has been documenting his hunting and fishing experiences since he was a teenager. However, his fame — and follower count — really began to climb when he started posting videos from his lobster boat, where he works as a full-time lobsterman.</p><p>Knowles is possibly the most famous person to hail from the small fishing village of Winter Harbor, Maine, which has just 315 residents. He is best known for his short-form videos showing the rare lobsters he catches, as well as "eggers," which are female, breeding lobsters that store their eggs under their tails.</p><p>Knowles now has about 750,000 followers on <a target="_blank" class href="https://www.instagram.com/jknowles831/?hl=en">Instagram</a> and 3.1 million followers on <a target="_blank" class href="https://www.tiktok.com/@jacob__knowles?lang=en">TikTok</a>, where his videos have attracted the attention of some 93.4 million viewers.</p><p>By any social media influencer's metrics, it's an impressive following. But for a "blue-collar" worker navigating the seas of an increasingly glamorous and wealth-driven social media landscape, it's even more of a feat.</p><p>Here's everything you need to know about Jacob Knowles.</p>
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