Ben Crudo.Courtesy of Ben Crudo
- Ben Crudo is CEO of Diff Agency and an ecommerce expert helping retailers win today and tomorrow.
- This is the first time he's had to lead a team through a crisis, and it's also the first time anyone in his Gen Z office has had to work through one.
- He recommended focusing on well-being, telling workers to limit screen-time, being blunt, and highlighting teamwork.
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Like most people, I remember exactly where I was on 9/11 — in school. Same thing for the 2008 global recession, when I was working on my degree. So even though I've lived through some major crises with huge economic impacts, I've mostly watched them unfold from the sidelines.
Not this time.
As a millennial CEO of an ecommerce agency, not only am I figuring out how to lead a company through a downturn; I'm also leading a team of mostly 20-somethings through their first crisis in the workforce. Let me tell you, the stress is real on both sides. They're looking to me for guidance in adjusting to this "new normal" of working from home (which is anything but normal for us), disrupted routines and major uncertainty about the future.
It's hard to strike a balance between keeping up morale and helping my team deal with stress and anxiety in a healthy way, and the reality that we need to keep the lights on for our company and our clients. Like everyone else right now I definitely don't have it all figured out, but so far, we're finding some successful ways to stick together and stay healthy and motivated.
For Mental Health Awareness Month, here are a few things I've learned about leading a young workforce through these unprecedented times.
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