I help create immersive exhibits for one of the world's largest real estate companies. My morning starts at 5:45 a.m with Afrobeats and I get to work from futuristic venues — here's what my routine is like.

Robin MadellMay 19, 2023, 16:12 IST

Esther Sarpong.Courtesy of Esther Sarpong

Esther Sarpong is the director of experiential retail for Brookfield Properties.
The properties in her portfolio are used for touring exhibits and live-experiences.

This as-told-to essay is based on a conversation with Esther Sarpong, a 39-year-old celebrity experience marketer and the director of experiential retail for Brookfield Properties from Las Vegas, Nevada. It's been edited for length and clarity.

I'm a director of experiential retail at Brookfield Properties and I drive innovative entertainment concepts at prominent retail locations.

My career started in experiential marketing when I realized that I'm a creative, fluid problem solver who stays calm and cool under pressure. Through live events and touring exhibitions, I establish trust and emotional connections between customers and brands. In this role, I curate human experiences that foster brand loyalty.

My day starts at 5:45 a.m. with Afrobeats

Sarpong's Afrobeats alarm clock.Courtesy of Esther Sarpong

School drop-off starts at 7:15 a.m.

Sarpong and her two children headed for morning drop-off at school.Courtesy of Esther Sarpong

I swing by Starbucks at 8 a.m. to get my usual

A grab-and-go breakfast for Sarpong en route to work.Courtesy of Esther Sarpong

I arrive at my Las Vegas office by 8:30 a.m.

Sarpong at the Brookfield Properties' office in Las VegasCourtesy of Esther Sarpong

I meet with producers in the morning

Sarpong has meetings with producers in the morning.Courtesy of Esther Sarpong

I get to create magical happy spaces for people to immerse themselves in every day

Courtesy of Esther Sarpong

My favorite part of my office is a painting

Local artwork inspires Sarpong to start her workday.Courtesy of Esther Sarpong

I have face-to-face meetings from 9:30 a.m. to 11:30 a.m.

Sarpong meets with a colleague at Fantasy Lab Las Vegas in the Thierry Poncelet Exhibit.Courtesy of Esther Sarpong

After that, I spend a few hours catching up with live-experiences

Fantasy Lab "It's all a dream" location.Courtesy of Esther Sarpong

I typically visit other experiences in the market, after 1:30 p.m.

Sarpong visits Area 15.Courtesy of Esther Sarpong

I really enjoy seeing experiences in person

Sarpong at Illuminarium.Courtesy of Esther Sarpong

At 3:30 p.m. I return to my desk

The EXPlore Newsletter is Sarpong’s passion project.Courtesy of Esther Sarpong

It's 5:40 p.m.: Time to plan for the next day

With the workday almost done, Sarpong starts planning for the next day.Courtesy of Esther Sarpong

I arrive home at 6 p.m.

Sarpong doing homework with her kids.Courtesy of Esther Sarpong

When the homework's done, we chat over dinner

Sarpong has dinner at home with her family.Courtesy Esther Sarpong

8:30 p.m. is bedtime for the kids

Sarpong reads to her kids before bed.Courtesy of Esther Sarpong

At 9:30 p.m. I head to the EOS gym for about an hour

Sarpong at the EOS gym at night.Courtesy of Esther Sarpong

Around 11 p.m. I end the night with my husband

Sarpong and her husband toasting with a glass of wine in front of a fire pit.Courtesy of Esther Sarpong

Stipends are outpacing salary growth in these key industries

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I help create immersive exhibits for one of the world's largest real estate companies. My morning starts at 5:45 a.m with Afrobeats and I get to work from futuristic venues &mdash; here's what my routine is like.