- Companies like Apple and Google have announced plans to build campuses in the Raleigh-Durham region.
- To stimulate growth, Raleigh-Durham is focused on cultivating innovation and entrepreneurship.
- Here are some initiatives the region is working on to build and retain a tech-savvy workforce.
Apple announced in April that it plans to invest more than $1 billion in North Carolina and build a new campus and engineering hub in the Raleigh-Durham area.
The move will create about 3,000 new jobs in machine learning, artificial intelligence, software engineering, and other fields, the company said. As part of the investment, Apple plans to set up a $100 million fund to support schools and community programs across the state. The company will also contribute more than $110 million for infrastructure, including broadband and roads.
Similarly, in March, Google said it would establish a Google Cloud hub in Durham that will create more than 1,000 engineering jobs.
Two of the largest tech companies in the world moving in is evidence that Raleigh-Durham and the surrounding areas are prioritizing innovation. Here's how the cities are working together and with local universities, nonprofits, and the private sector to build a tech-savvy workforce.
The Research Triangle Park helped the region earn its reputation
The University of North Carolina at Chapel Hill.
Shutterstock
The Raleigh-Durham area has long been known as a center for innovation thanks to the Research Triangle Park (RTP), founded in 1959 and considered the largest research center in the country.
Hundreds of companies, government agencies, and nonprofits call RTP home, including Cisco Systems, IBM, and Fidelity Investments. Some of the region's major universities, including Duke University, the University of North Carolina at Chapel Hill, and North Carolina State University, also have a presence.
"I think we're being called the Research Triangle more than Raleigh-Durham," Veronica Creech, director of the Office of Economic Development and Innovation for the city of Raleigh, told Insider. In fact, the Research Triangle was ranked No. 8 among the world's top 20 science cities for 2021 by global real-estate services company Savills.
Raleigh is focused on meeting demand for talent
Raleigh, North Carolina.
Walter Bibikow/Getty Images
Being known for having a talented workforce will attract even more major companies, boosting economic development for the entire region, Creech said.
Raleigh's strategic plan includes measures for cultivating innovation and entrepreneurship, developing partnerships, and creating equitable employment opportunities. The city is examining ways to help the existing workforce gain the skills, education, and experience to compete and succeed in the local economy, Creech said.
Another part is keeping talented workers in the region, especially those attending a local university. "We actually have magnets, those institutions, drawing talent, and then we have an opportunity and a community that keeps that talent here," Creech said.
Durham used data to remove barriers for employment
Durham, North Carolina.
Ryan Herron
In Durham, the Office of Performance and Innovation works to promote innovation and economic opportunity for underserved communities, Ryan Smith, innovation and performance manager, told Insider.
"One of our key focus areas was really understanding the investments we could make to increase economic opportunity for residents who were justice-involved, who had some type of criminal record," he said.
The office asked residents what barriers to employment they were experiencing — a common problem was that many had suspended or revoked driver's licenses.
Using motor-vehicle and court data, Durham identified thousands of residents who had criminal records and lacked driver's licenses, mostly for traffic violations or other minor offenses. His office partnered with the local district attorney to get the offenses dismissed for 35,000 residents without anyone having to appear in court.
A new challenge is examining how augmented reality can provide solutions
RIoT Accelerator winner Michael Bender, founder and CEO of Intake, a healthcare analytics company, holding the RIoT championship belt.
Joe Bruno of Oak City Productions
Raleigh and Durham often work with local organizations to promote innovation. One initiative is RIoT Your Reality, which is a partnership between the city of Raleigh, the town of Cary, Google Fiber, US Ignite, Facebook Reality Labs, and RIoT, a Raleigh-based nonprofit advancing innovation in the region.
RIoT Your Reality is a challenge that launched in April 2021, where teams are coming up with ways augmented reality can solve some of Raleigh's biggest challenges, Tom Snyder, executive director at RIoT, told Insider.
"The challenges are in diversity and inclusion. They are in workforce development, and the third is about maximizing and capitalizing on the convention center," Snyder said.
Several teams pitched their AR ideas, and six were selected and awarded $1,000 to build a prototype. The finalists will demonstrate their ideas in July, and a winner will receive $40,000 and a place in the RIoT Accelerator Program.
Accelerator programs help innovators turn their ideas into businesses
NC IDEA SOAR Day May 2019.
NC IDEA
RIoT runs several programs to support entrepreneurs, including the RIoT Accelerator Program, a 12-week program that gives startup founders access to a variety of resources and mentors.
The companies that have participated in the accelerator since 2014 have generated more than 200 jobs and $100 million in revenue and earned millions in funding, Snyder said. About 60% of the businesses involved have been run by women, minorities, and veterans.
Durham, North Carolina-based NC IDEA also supports entrepreneurship and economic development through several initiatives. NC IDEA SOAR specifically supports women in entrepreneurship, while the four-week program NC IDEA LABS is open to entrepreneurs wanting to take their businesses to the next level.
Entrepreneurs have opportunities to access millions in funding each year
Thom Ruhe and Roy Cooper.
NC IDEA
In 2020, NC IDEA provided about $3 million in funding to entrepreneurs across North Carolina, and it plans to distribute $3.5 million more this year, Thom Ruhe, NC IDEA's president and CEO, told Insider.
Seed grants and micro-grants of $50,000 and $10,000 are awarded directly to entrepreneurs to help them develop their product or business. Ruhe said the grants don't have to be repaid and NC IDEA doesn't receive equity in the business.
NC IDEA also provides funding to other organizations that support entrepreneurs, including universities, two-year colleges, cities, and counties. The organization prioritizes this funding based on what's needed in specific parts of the state.
Since the organization was founded in 2015, NC IDEA has provided about $15 million to companies and partners in the state and supported nearly 500 companies, Ruhe said. Recently, NC IDEA created the North Carolina Black Entrepreneurship Council to support Black entrepreneurs.
"We feel that the greatest economic impact that comes from this activity is when you marry innovation with entrepreneurship," Ruhe said.