How Holly Thaggard and Amanda Baldwin, Supergoop's founder and CEO, structure their daily routines running a multi-million dollar skincare company

Thaggard starts the day with Pilates, while Baldwin starts with pancakes.

Though the Supergoop founder and its CEO, respectively, have different morning routines, they structure their days based on their productivity patterns and priorities, they told Insider.

"We're so aligned on what we're trying to achieve, but we have very different lives," said Baldwin, who joined the skincare and sunscreen company as its CEO in 2016, nine years after Thaggard launched the business.

Today, Supergoop has products such as body mousse and color-correcting cream, all infused with SPF. The items are sold through its website or at retailers like Sephora and Ulta. Last year, the company announced a majority investment from Blackstone, which valued Supergoop between $600 million and $700 million.

"We're often asked, 'How do you divide who's doing what?'" Thaggard said. "We've never once had a conversation about it."

Instead, their differing skills, lives, and daily structures seamlessly flow into their respective tasks, the duo agreed.

Here's how the two spend their days as the top leaders of Supergoop.

Both Thaggard and Baldwin wake up about 6 a.m.

Thaggard heads to the gym for a workout.

"I create my best when I'm exercising, so I start my day with either Pilates, weights, or running," she said.

Baldwin wakes up to join her 8-year-old son for some board games or pancakes before the nanny arrives at 7 a.m., she said.

"I think it's very important that the world knows that I don't do this alone," she said of being a mom in business. "I have a full-time nanny and a husband who is there when I'm traveling."

Baldwin spends the hour between 7:30 a.m. and 8:30 a.m. walking from her Upper East Side, Manhattan, apartment to the Supergoop office on 21st Street.

During that time, she takes phone calls with young founders and businesspeople looking for advice or talks to the Supergoop team in Asia.

"But sometimes I do nothing," Baldwin said. "I've found that just clearing my head and not putting a lot of information in it allows me to solve something that we're trying to figure out."

Alternatively, Thaggard starts most days testing products.

"Generally, our product development is the part of the morning that consumes me," Thaggard said, adding that she reviewed all the products arriving from the chemist.

Because she tests out all sorts of skincare and beauty products, she often starts working before taking a shower, she said.

Baldwin arrives at the office by 9 a.m., and the majority of her day consists of meetings.

This includes connecting with investors and working with the team to answer a variety of questions, from, "What's our strategy?" and, "What are our finances?" to, "Who are we hiring?" and, "What do retailers like Sephora or Ulta need from us?"

"The days are very different," Baldwin said. "But it's my job to say, 'This is how we're going to get to this end goal,' and then open up doors and clear out obstacles."

As the face of the brand, Thaggard spends a lot of time working on "the P's," she said.

"I handle the passion, the purpose, the people, the product, the presence, the PR, and the podcast," Thaggard said.

That means she's responsible for attending launch parties and press events, along with showing up to panels and conferences to represent the brand to the public.

"A lot of times, I'll have a press party until 11:30 p.m. Then, depending on what's going on in Singapore or what's going on in Europe, it really dictates how I map out my day."

For Baldwin, her schedule also abides by the global nature of the team, she said.

"It's really all day and then, because we have business internationally, a couple of nights a week for me are usually spent on the phone," Baldwin added.

As the founder of a prominent startup, Thaggard has limited time to relax, she said. Time to herself usually comes only during her workouts, which is why she'll often take another Pilates class in the evenings to unwind.

But she also prioritizes spending time with her children, she said.

"Protecting the time that we have with our kids is super important, and it's something that I'll put a block of time on my calendar for," Thaggard said. "As they get older, you have to just be there and build the relationship better."

Thaggard's family spends quality time together by playing cards and watching "Shark Tank," she added.

Baldwin said becoming a parent helped her rebalance her priorities because it motivated her to more intentionally separate her work life from her home life.

But "sometimes the travel can be a little bit of peace and quiet," Baldwin said, adding: "I always try and do something that grounds me in the location where I am, whether that's taking 30 minutes to go to a gallery or having dinner with a friend."

Having the change of pace and scenery helps her appreciate the gift of traveling as part of her job, she said.