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How Holly Thaggard and Amanda Baldwin, Supergoop's founder and CEO, structure their daily routines running a multi-million dollar skincare company

Alexandra YorkJan 19, 2023, 22:11 IST

Amanda Baldwin, left, the CEO of Supergoop, and Holly Thaggard, its founder.Courtesy of Supergoop

Holly Thaggard launched Supergoop in 2007 with the goal of expanding access to sunscreen.
Today, the company sells sunscreen-infused products and is led by CEO Amanda Baldwin.

Amanda Baldwin joined forces with Holly Thaggard and Supergoop in 2016.

Supergoop sells sunscreen to makeup, with a focus on making SPF a part of daily life.Courtesy of Supergoop

They wake up and get moving at 6 a.m.

Thaggard spends her mornings at the gym.Courtesy of Supergoop

Work starts differently for the leaders.

Thaggard starts her days testing products, like the Daily Dose Bioretinol.Courtesy of Supergoop

Meetings carry on throughout the day.

Baldwin works from the Supergoop office every day.Courtesy of Supergoop

Days can go long with evening events or work with the international teams.

Thaggard spoke at the 2019 Create & Cultivate event in New York City.Ilya S. Savenok / Stringer / Getty Images

They each unwind in different ways, but time with family is critical.

Thaggard is on the move several days of the week.Courtesy of Supergoop

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