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How 8 entrepreneurs are redefining success and connecting to their customers during the pandemic
How 8 entrepreneurs are redefining success and connecting to their customers during the pandemic
Dreamers // DoersMay 20, 2020, 19:02 IST
Tana Hoffman.Courtesy of Dreamers // Doers
Dreamers // Doers is a networking community of female entrepreneurs, creatives, and change-makers.
During the pandemic, many of their members have been forced to reevaluate how they run their businesses, measure success, and stay connected to their customers.
"We created a Facebook group where our customers and fans could find daily activities, exclusive at-home workouts, and make new friends," said Tana Hoffman, CEO of Mountainist.
The COVID-19 crisis has proven to be anything but a small, quiet moment in our lives. It has penetrated and consumed nearly every aspect of our day-to-day routine and caused us to rethink how we navigate the most basic, everyday tasks. This abrupt wake up call has quickly brought to light what truly matters when the world is in a state of pandemic.
As unprecedented the times we're living in are, it can't be overlooked that this crisis is also evoking positive change. For the following eight female leaders, an area the COVID crisis has drastically altered is their definition of success. What once was measured by productivity, awards, and prestige has since been replaced with authentic connection, thoughtful impact, and inspiring innovation.
Though they sprouted from tragic roots, these changes present a silver lining. Perhaps what we once valued so deeply is just the tip of our larger purpose. That was just the inspiration for the main piece.