Content writing, graphic designing, data entry and management among the most sought after internship roles, says Internshala

• According to the online training platform Internshala, content writing, graphic designing, data entry, and management roles like business development, digital marketing and HR are the most sought after internships among the non-technical graduates.
  
• However, of the 3.5 million students enrolling in internships, less than 10% are in arts, business administration and commerce.
  
• In fact, even STEM students, which account for almost half of the total training enrollments on Internshala, are looking for online courses in non-technical subjects like digital marketing, business communication, advanced Excel training and trading.
  

As India moves to digital technologies with social media at the centre stage, more students are opting for internships in non-technical roles. According to the online training platform Internshala, content writing, graphic designing, data entry, and management roles like business development, digital marketing and HR are the most sought after internships among the non-technical graduates.

“After completing their graduation, degree students often don’t give much thought to their options and go straight for post-graduation. They sometimes plan a career in either teaching or pursue government jobs or in case of Bachelor of Business Administration (BBA), they directly go for an MBA. Nonetheless, the scenario is changing now,” Internshala report said, which was first published in ET.

However, the report also highlights that, of the 3.5 million students enrolling in internships, less than 10% are in arts, commerce and business administration.

This is despite the fact that as many as 62% of the Indian students fall in the category of non-technical undergraduates, as per AISHE report released by the Indian government last year.

This may be due to lack of awareness among the students, especially from the arts background, which enrolls a large chunk of non-technical students. But the opportunities are highly unexplored in the domain.

“Undergraduate students from a non-tech background form the largest share of the tertiary student population and most of these students are based out of tier 2 and 3 cities. However, the lack of awareness about career opportunities is an alarming factor and can contribute heavily to unemployment. With increasing awareness about internships, the students will have a wider career avenue especially in the corporate and the startup ecosystems,” Sarvesh Agrawal, founder of Internshala told The Economic Times.


Those pursuing professional courses also take up skill training and internships during college to land a job. However, the scenario isn’t the same for the non-professional courses.

In fact, even STEM students, which account for almost half of the total training enrollments on Internshala, are looking for online courses in non-technical subjects like digital marketing, business communication, advanced Excel training and trading. This transition may be attributed to the prevailing employment crisis in the country and lack of domain-specific skills needed for technical job roles. It also explains why students are moving towards managerial and creative skills to land a non-technical job.

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