A look back at the life of Trader Joe's founder Joe Coulombe, a world traveler who served in the Air Force and used to do taste tests to make sure shoppers were getting a good value
- Trader Joe's founder Joe Coulombe died on February 28.
- Coulombe was 89 years old.
- The retail icon is best known for founding Trader Joe's, a popular grocery chain with a penchant for quirky offerings.
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Trader Joe's founder Joe Coulombe died on February 28 at the age of 89.
He founded his namesake chain of stores in 1967, seeking to cater to educated, health-conscious shoppers on the hunt for novelty and value.
His stores became famous for their jaunty, nautical vibe, staffed by crews and helmed by captains. The Associated Press reported that Coulombe was a world traveler who enjoyed seeking out new experiences and products around the world.
During his tenure as CEO, Coulombe's son Joe told the Associated Press that his father would often do "lots of taste tests" himself, to ensure that his customers were receiving "good food and good value."
Here's a look back at the late founder's life and career: