Upwork is a platform where freelancers can find work and connect with potential clients, from a startup in need of a pitch deck to a Fortune 500 company outsourcing its marketing.
Throughout the pandemic, more Americans have quit their jobs to become their own bosses. This rise in solopreneurs and freelancers is, in part, due to a newfound ease and access to entrepreneurship — in many cases, all you need to start a business is a website and an internet connection.
Freelancers on Upwork set up a profile and search for job postings based on their expertise. Then they send proposals for the gigs they want. If they land the job, they complete it in the time they agreed upon with the client, and get paid for their services. Upwork charges a service fee of between 5% and 20% for each payment.
Usually, freelancers start their prices lower than the market rate to attract their first clients. Once they have completed enough gigs and earned good reviews, they can slowly increase their rates over time.
Insider spoke to four freelancers who have mastered Upwork to build seven-figure businesses. They gave their tips for getting started, establishing a loyal clientele, and working with major companies like Coca-Cola and Microsoft.