If you're starting a business in 2023, it helps to enter a market that's poised to grow in value and demand — especially as experts warn of a recession on the horizon.
The industries with the most potential will be the ones that can withstand a recession and won't be deterred by dwindling venture-capital funding, entrepreneurs told Insider.
Insider surveyed 68 founders for their predictions on the types of businesses with the most potential to succeed this year.
Of course, it's impossible to foresee the future, but these founders described how technology could transform new endeavors, how customers will want more sustainable products, and why they expected a big year for cannabis and psychedelics. Entrepreneurs might see big returns if they can tap into these demands.
Here are the best industries to start a business in, according to the founders' predictions.