Natalie Rogers was on a mission to create a product that combined her active lifestyle with her love of fashion — passions she'd inherited from her mother, Sonny.
Rogers didn't know about design, merchandising, or production when she set out to launch the apparel brand Klassy Network, so she again looked to her mother.
"My passion is combining function and fashion, but in a cute way so I feel good wearing it," Rogers said. "I told my mom about my idea, and she was super supportive of the concept."
Rogers' creativity and skills in social-media marketing coupled with her mother's organization fueled Klassy Network's growth: In 2021 it booked seven figures in sales, which Insider verified with documentation.
While many mothers and daughters — including those interviewed for this story — can be very different, sometimes that difference is what makes the partnerships work.
"When you're running a business, it's your mom's livelihood too," said Marcy Vieau-Goetz, an owner of Chocolate Inspirations, an artisan chocolate shop. "That makes it a little bit more scary, but it also makes you more determined — it gives you that extra pull."
Insider spoke with five mother-daughter pairs. They shared how they're scaling six- and seven-figure businesses, their advice for sticking to family values, and managing work responsibilities with someone you love.