12 business moguls on how to ensure your business survives the coronavirus crisis

The OraclesApr 29, 2020, 20:01 IST

A small business owner raises the American flag outside their shop.Star Tribune via Getty Images / Contributor

The Oracles is a networking group of the world's most prominent entrepreneurs and CEOs.
As business owners themselves, these members of The Oracles are working to protect their companies during to the ongoing coronavirus pandemic.
They recommend cutting down on unnecessary expenses, ramping up on marketing, and preparing for the economic shutdown to last longer than you think.
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If you're worried about whether your business will survive the COVID-19 health and economic crisis, you're not alone. Millions of businesses are facing unprecedented challenges. Here's what these business moguls and Advisors in The Oracles say you should do to weather the storm.

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12. Play the long game

James Sixsmith. Courtesy of The Oracles

11. Mobilize every resource you have

Laurence Girard. Courtesy of The Oracles

10. Double down on marketing

Jeff Sherman. Courtesy of The Oracles

9. Control what you can and look for opportunities

Craig Handley. Courtesy of The Oracles

8. Reduce unnecessary expenses

Alon Rajic. Courtesy of The Oracles

7. Protect yourself from hackers

Tom Albert. Courtesy of The Oracles

6. Check in with accounting often

Dennis Najjar. Courtesy of The Oracles

5. Check your contracts and insurance policies

James Daily. Courtesy of The Oracles

4. Empathize with your customers

Jeanine Blackwell. Courtesy of The Oracles

3. Embrace the new normal

Mike Peters. Courtesy of The Oracles

2. Adopt an omnichannel strategy

Kara Goldin. Courtesy of The Oracles

1. Be a strong benevolent leader

Tim Draper. Courtesy of The Oracles

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