11 trends set to shape business in 2023, including sci-fi, self-care, and side hustles

Alexandra York,Jennifer Ortakales DawkinsDec 24, 2022, 17:44 IST

Small businesses can use 2021 trend predictions to inform their marketing, products, and messaging for the new year.JGI/Tom Grill/Getty Images

The social platforms TikTok, Shopify, LinkedIn, and Pinterest published trend reports for 2023.
They expect trends like sci-fi, sustainability, and innovative brick-and-mortar offerings to grow.

If you're planning to start a business in 2023, or grow the one you already have, trend reports from some of the major social-media and e-commerce platforms can be valuable resources for inspiration.

Pinterest, TikTok, LinkedIn, and Shopify released their 2023 trend reports this month, sharing the unique insight they'd gathered from their users. These reports predict what will be on the top of consumers' minds next year, including online search terms to use, supply-chain strategies to invest in, and ways to make your marketing stand out.

Insider gathered the top trend insights that could help entrepreneurs in 2023, including tips on launching a fresh idea and acquiring customers.

Fashion will lean into Y2K and sci-fi looks, while beauty gets a short cut

Emma Rogue lists a Y2K fuzzy animal-print minibag on Depop for $22.50.Emma Rogue

Home decor will be maximalist and vintage

Some entrepreneurs are building businesses reselling and refurbishing furniture.Reza Estakhrian/Getty Images

Trains are making a comeback, and museums will be welcome date-night hangouts

The Lumo train at London's King's Cross train station.Mikhaila Friel/Insider

New technologies will be put to use

Artificial intelligence and other technologies are spreading across industries, especially social media.Westend61/Getty Images

Sustainability will remain a priority

Rebundle is one of many brands built on sustainable practices.courtesy of Rebundle

There will be a balance between digital and brick-and-mortar

Two entrepreneurs partnered for a brick-and-mortar pop-up during New York Fashion Week to combine their customer bases.Sophie Sahara

Side hustles will be launched for additional income and passion projects

Shaunna Davis is the founder of Jetóm, which she runs as a side hustle.Courtesy of Davis

Content creators will be crucial for business sales

Influencers and social commerce will continue to help small businesses find audiences and grow, TikTok found.Witthaya Prasongsin/Getty Images

Self-care will remain a lucrative business model

Tasha Franken teaching a Pilates class.Courtesy of Tasha Franken

Brands are investing in logistics to combat a long-term supply-chain crisis

Supply-chain issues may persist in 2023.Alexi Rosenfeld/Getty Images

As the online-shopping boom steadies, more brands will rely on social platforms to convert and retain customers

E-commerce sales have grown 50% since the pandemic started.Alistair Berg/Getty Images

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