Virat Kohli – The Entrepreneur

The inaugural edition, launched in 2014 saw Kohli being one of the many celebrities to have shown interest in the football league. The cricketer became the fourth co-owner of FC Goa along with industrialists Dattaraj Salgaocar, Shrinivas Dempo, and Venugopal Dhoot.

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You can be forgiven for not knowing this.

Months after being unveiled as FC Goa’s co-owner, Kohli made his second investment public.

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This is a London-based social media start-up, Sport Convo – a platform to bridge the gap between sportsmen and their fans. The cricketer was announced as a shareholder and brand ambassador.

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Kohli’s solid batting skills have been backed by his aggressive attitude on the field. This has made him a style icon among the youth.

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This led the star cricketer to launch his own menswear collection called ‘Wrogn’ in collaboration with Universal Sportsbiz Private Limited.

The announcement was made last year in November, but the apparel’s collection was made available for retail only in February 2015.

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Virat said that he wanted to open 10 standalone stores in 2015. The brand will open at the four exclusive stores in Delhi, Bengaluru, Mumbai and Hyderabad at Shopper stop stores.

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Kohli has been a strong advocate of fitness for all. To further his vision, in May 2015, Kohli launched ‘Chisel’, a Bengaluru-based chain of gym and fitness centres in association with Franchise India.

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Recently, Virat Kohli has invested close to Rs 90 crores in Chisel Fitness as it announced plans to introduce technology-enabled, gamified workout routines and add 100 more centres in the next two years.

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“We will launch gyms of various sizes and with different facilities according to their locations. We are also in talks with international sports-based fitness experts to bring in their expertise,” Satya Sinha, director of Chisel Fitness told Times of India.

TOI reports that the total investment is estimated at around 190 crores and will be used to build 75 gyms across the country.

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Virat Kohli is a co-owner of UAE Royals, a franchise in the International Premier Tennis League (IPTL).

This should come as no surprise as he’s a fan of Roger Federer.

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Fitness is one of the major industries in the startup space. The sector has seen major investments from celebrities and entrepreneurs alike. Kohli recently kicked off a new fitness venture in a joint venture with Stepathlon Lifestyle.

The venture, called Stepathlon Kids, seeks to tackle fitness issues affecting kids by taking them through to a 30-day pedometer-based virtual race that will help increase awareness on health issues.

The new venture looks to reach 50,000 children in the first year of operations.

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