Canon India introduces world's highest resolution full frame DSLR cameras

Canon India moves a step ahead to provide photographers with uncompromising image quality through the launch of the newly designed EOS models with the world’s highest resolution full frame 50.6 megapixel DSLR cameras, today.


With its introduction Canon has unveiled cutting edge technology in the camera industry, maintaining its leading position in terms of DSLR cameras in Indian digital camera market.

“With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50 percent in the DSLR segment,” said Kazutada Kobayashi, President and CEO, Canon India.

Perfect for commercial, studio, portrait, landscape and architectural photography, the ultra high resolution of these cameras allow for large format printing and extensive cropping capability while maintaining fantastic image quality like none before.

“Rapid innovation is the key to success in digital imaging industry and the launch of EOS 5DS and EOS 5DSR cameras reassure our loyalists’ trust in the brand that is always ready to push beyond technology limits,” said Andrew Koh, Senior Director, Image Communications, Products Group, Canon India.

Market insight and strong R&D has enabled Canon to develop many new technologies for sensors to be used in the EOS 5DS and EOS 5DSR bodies. These products truly meet the demand for high-pixel and high resolution, with no compromise in high image quality.

“We are confident about the response of the new range and wish to consolidate our position as pioneers in the imaging space,” added Andrew.

The company also introduced the XC10 4K Professional Video Camera that features a compact, lightweight and versatile design for convenient 4K or full HD video shooting and 12 megapixel digital still photography. The niche products are targeting professional photographers and short film makers.

By this product Canon is serving the niche which they had not covered fully before. So by expanding this range they plan to cover the market more comprehensively.

With this launch will Canon manage to go ahead of Nikon in the game?

“This new product will strengthen and definitely help to increase our market share. But whether it will help us to lead the market, I don’t know, but at least in the high-end market we expect to have a more dominant market with this,” said Andrew to Business Insider.

How is Canon strategising to increase their brand value as what works for Nikon in India is the brand?

Andrew added that India is a unique market as certain brands which do very well here does not do well in other countries. Moreover India is not one whole country as far as camera trends are concerned, for the southern market is better than the northern market.

“Brand building is not an overnight task. We are building upon our brand to help people understand better what Canon stands for,” he said to Business Insider.

(image credits: BI India Bureau)