Canada Goose's new store has a room with below-freezing temperatures that customers can go in to test out its coats - see what it's like

Canada Goose

Canada Goose's new store has an ice-cold room for shoppers to try jackets on in.

• Canada Goose just opened a new flagship store in Short Hills, New Jersey, complete with a "cold room" where customers can try out coats before buying them. The cold room gets as cold as -13 degrees Fahrenheit.
• The store also features art inspired by the brand's arctic roots.
• Canada Goose has plans to open two more stores with cold rooms in Montreal and Vancouver.
• Take a look inside the new, arctic-inspired flagship store.

Canada Goose's new store allows shoppers to put its warmest coats to the test.

The luxury outerwear brand's new flagship store in Short Hills, New Jersey, comes complete with a "cold room" that gets as cold as -13 degrees Fahrenheit, allowing shoppers to put coats to the test before buying them.

The store, which opened earlier this month, was inspired by Canada Goose's arctic roots, with features that are carved from marble and meant to mimic glaciers. It showcases photographs, drawings, and sculptures of polar bears by Canadian artists, but will also reflect the local aesthetic of the city, according to a company press release.

The Short Hills store is one of three Canada Goose is opening this fall, including locations in Montreal and Vancouver. It currently operates seven retail stores, but this is the first one to include a cold room.

Take a look inside the new, arctic-inspired Canada Goose store: