One of India's iconic chocolate brands turns calorie conscious – comes with 30% less sugar

• India’s most famous brand for chocolates – Cadbury has introduced a new 30% less sugar version of its Dairy Milk.
• The need to bring out this version seems to come from India’s growing demand to stay healthy and stay off sugar.
• The new Dairy Milk was under development for two years.

After decades of catering to the ‘sweet tooth’ of Indians, Cadbury Dairy Milk has now launched a ‘low sugar version’ of its iconic chocolate bar.

It is keeping up with the trends of the time and catering to its health conscious customers, with a version that has 30% less sugar.

Still Sweet

This new version has been in development for almost two years. It does not have added artificial sweeteners, colours or preservatives. But the company says that it retains the taste and texture, nevertheless.

“Increasingly, consumers want products that reflect their lifestyle and we have always been at the forefront in creating unique products and platforms to address this need. Cadbury Dairy Milk 30% Less Sugar is created to ensure the right texture and taste of the original Cadbury Dairy Milk bar to keep the consumer eat experience the same,” said Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India.

Mondelez India was formerly called Cadbury India and had introduced Cadbury Dairy Milk and Bournvita in India in 1948.

Brands are turning calorie conscious as the new generation prefers to stay on diet, refusing to devour chocolates, except on cheat days. Reports say that the sugar intake should be no more than 10% of a day’s calorie intake.

The food industry has been experimenting to provide healthier options for consumers who want to stay fit – like organic whole foods to sugar-free products. Indians are also willing to pay more for healthier options, making it a lucrative option for those in the food business.

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