Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

BY THE NUMBERS: The 'Fifty Shades Of Grey' Phenomenon

Kirsten AcunaSep 5, 2013, 09:29 IST

AP, David Livingston and Michael Loccisano / Getty ImagesMany were displeased with the casting choices of Dakota Johnson and Charlie Hunnam in the "Fifty Shades of Grey" film adaptation.Yesterday, the the lead actors in the anticipated "Fifty Shades of Grey" adaptation were revealed.

Author E.L. James tweeted Dakota Johnson and Charlie Hunnam will play the roles of naive college grad Anastasia Steele and handsome billionaire Christian Grey. Given the amount of fantasy casting that followed the news of a film adaptation last year, the decisions didn't receive a lot of great feedback. Last year, James' naughty "Twilight" fan fiction quickly rose among best-selling lists, spiking sex toy sales across the nation. The "50 Shades" craze transformed the way women were consuming porn with the book becoming the first to sell more than 1 million copies on the Amazon Kindle. Since its debut, how big has the 50SoG phenomenon become? We crunched the numbers.