BuzzFeed Is Going To Spend At Least $245,000 To Buy Every Employee An Apple Watch

All 700+ BuzzFeed staffers will get a free Apple Watch when it launches next year.

The gizmo is a reward for hitting traffic goals set by BuzzFeed CEO Jonah Peretti last month. Those goals included reaching 200 million unique visitors and 750 million video views in a single month.

Peretti told the staff that the site passed those goals Thursday during a staff meeting, a source told Business Insider.

Peretti later confirmed it to the world in a tweet:

Assuming BuzzFeed buys staffers the cheapest watch ($349), the bonus will cost the company at least $245,000.