Since the early 2010s, animal buzzwords such as 'unicorns' and 'cheetahs' have begun to become somewhat of a norm when describing a start-up. Here’s what some of the popular ones may mean.
Jun 24, 2024
By: ankush.banerjee@timesinternet.in
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A privately held startup company founded after 2000 that is now valued at over $1 billion. The term was coined to highlight the rarity of such companies. Eg: Ola, Zepto
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A high-growth company that increases its revenues by at least 20% annually for four years. They are typically founded after 2000 and expected to become a unicorn in three years. Eg: Scaler, Book My Show, Country Delight
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Similar to a Gazelle, a Cheetah is a startup founded after 2000 that has the potential to become a unicorn in five years. Eg: Bira 91, Wakefit, Chaayos
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A startup that prioritises both profitability and social impact over disruptive rapid growth, making it both “black and white”. Eg: Greenway, SITARA
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A sustainable startup with a long-term view that can survive and thrive in challenging environments. They are known for being resilient and adaptable, particularly in resource-scarce conditions.
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