Airtel is using AI-powered technology to block spam calls and messages

• Airtel has announced an AI-powered solution to tackle spam calls and messages.
• The telco will use AI to scan and alert users about spam calls and messages.
• The company will roll out the new feature to all users for free.

Spam calls and messages are a nuisance and while the Telecom Regulatory Authority of India (TRAI) has taken steps to tackle the issue, it has failed to do so completely. Telecom operator Bharti Airtel has now deployed AI-powered technology to try to solve the issue.

The company termed it as the country’s “first AI-powered spam detection solution”. The company has said that it will offer this spam detection solution to all users for free.

"Spam has become a menace for customers. We have spent the last twelve months solving this comprehensively," said Gopal Vittal, Managing Director and Chief Executive Officer, Bharti Airtel.


As per the company, the tool will alert customers in real time to all suspected spam calls and messages. Customers won’t have to do anything to enable this and it will be auto-activated for all Airtel customers without them having to raise a service request or download any app.

"Our solution has been able to successfully identify 100 million potential spam calls and 3 million spam SMSes originating every day," Vittal added.

Airtel has claimed that the AI-powered spam detection solution, developed in-house by Airtel's data scientists flags suspected spam calls and messages accurately.


In addition to alerting users about spam calls and messages, this tool will also alert customers about malicious links received via SMS. To address this, Airtel said it has built a centralised database of blacklisted URLs and every SMS is scanned in real-time by an AI algorithm to caution users from accidentally clicking on suspicious links.

"There are several indicators based on which we have identified spammers. We have developed an AI-enabled spam detection solution which analyses calls in 2 milliseconds and alerts users on the dialer," Vittal added.

SEE ALSO:

Diffusion Engineers IPO quick review – IPO GMP, risk factors and more

Manba Finance IPO allotment – How to check allotment, IPO GMP, listing date and more

It is cheaper to watch Coldplay perform in Abu Dhabi than to pay scalpers for Mumbai tickets