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Zomato’s popular carnival Zomaland goes online as large gatherings remain banned due to Covid19

Jun 2, 2020, 16:39 IST
Business Insider India
File image of an event organised by ZomatoZomato/Facebook
  • Zomato’s popular food and music carnival Zomaland has gone digital this year.
  • The digital festival will be held across two weekends – June 5-7 and June 12-14.
  • The debut edition of the carnival in 2018 across Delhi, Bengaluru and Mumbai saw over 100,000 visitors. Since then it has grown to be held in over 10 cities.
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Zomato’s popular food and music carnival Zomaland has gone digital this year. Due to the coronavirus pandemic, no large gatherings are allowed and people continue to stay home.

The digital festival - Zomaland@home - will be held across two weekends – June 5-7 and June 12-14. It will be streamed live on the Zomato app as well as the Zomaland pages on Instagram, Facebook, TikTok and Helo.

“As all of us get accustomed to the ‘stay home’ life, we couldn't think of a better way to engage our users with great quality content at the comfort of their homes. We have put together an elaborate digital experience by bringing the best of food & entertainment, so our Zomaland visitors can witness the same energy and spirit sitting at home,” said Chaitanya Mathur, Global Head - Zomato Live.

The event will see celebrity chefs like Sanjeev Kapoor, Pooja Dhingra, Saransh Goila share recipes online while comedy stars like Varun Thakur and Rahul Subramanian, Kusha Kapila and Dolly Singh and DJs like Naezy will also take part.

Zomaland is a flagship event from the foodtech unicorn Zomato. The debut edition of the carnival in 2018 across Delhi, Bengaluru and Mumbai saw over 100,000 visitors. Since then it has grown to be held in over 10 cities and has also partnered with major brands including the Singapore Tourism Board.

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