Zomato sold ₹2.6 crore worth Gold memberships in April – all of it will be donated to restaurant workers

• The company said 26,000 users in India bought gold membership.
• Under the Zomato Gold support fund, the company had offered 1-year free membership for all gold subscriptions bought in April.
• The money will be donated to over 3100 restaurant workers across the country.

Indian foodtech unicorn Zomato said that it sold ₹2.6 crore worth of Zomato Gold memberships in April, 2020 alone. Now, the money will be donated to over 3100 restaurant workers across the country.

The company said 26,000 users in India bought gold membership. Under the Zomato Gold support fund, the company had offered 1-year free membership for all gold subscriptions bought in April.

“All funds collected as part of this initiative have already been disbursed to over 3100 restaurant workers from 378 restaurants, helping them meet their daily livelihoods,” said Zomato’s statement.

The restaurant industry has been badly hit due to the coronavirus pandemic. While some restaurants have been open for home delivery, dining in has not been an option ever since the coronavirus lockdown began. The industry is also anticipating huge drop in footfalls even after lockdown as people remain cautious of visiting crowded spaces.

Zomato also said that it is contributing 10% of the collections, or ₹26.5 lakhs, to the NRAI Covid-19 Relief Fund – an initiative set up by the NRAI to support restaurant workers and their families impacted by COVID-19.

Interestingly, the Gold membership was the reason why Zomato and the NRAI were in a tiff for most of 2019. The increasing discounts offered by Zomato through its gold offering had irked restaurant owners for cutting into their revenue.

For all existing Gold users, the company had extended their membership as restaurants are shut across the country.

Meanwhile, Zomato had also set up the ‘Feed the Daily wager’ fund and the rider relief fund. For the daily wager fund, Zomato has already crowdsourced over ₹30 crore.

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