- Analysts at
Goldman Sachs have revised their estimates for the food delivery segment in India to say that profitability is now closer by a year for these startups. - The two foodtech unicorns –
Zomato andSwiggy – are neck to neck in competition and both claim a market share of at least 55% in India’s food delivery segment. - For Deepinder Goyal-led Zomato an IPO is on the cards.
With the competition majorly centered around the two unicorns and
“We turn incrementally more constructive on this space, and now forecast the segment to reach US$9.8 bn in GTV (gross transaction value) by FY25E, vs US$8.8 bn earlier. In addition, we forecast EBITDA profitability for the segment in FY22, vs FY23 earlier,” said a Goldman Sachs report on the Indian internet economy released on November 2.
Zomato: Break-even close, an IPO closer
For Deepinder Goyal-led Zomato an IPO is on the cards. According to reports, Zomato CEO Goyal in an email to his employees said that the company is looking to list publicly in the first half of 2021.
By September 2020, the company said its food delivery orders had reached pre-COVID levels and the transaction value per order was increasing. “With more premium restaurants, i.e. restaurants where a meal for two may cost ₹1500 and above, now opening up to online delivery, a larger number of affluent consumers are embracing online ordering. Overall spends on such premium restaurants have grown by over 25% over pre-COVID levels,” wrote Goyal in a blog.
While this order value has been increasing, the company has been cutting costs. It laid off 1,300 employees in the beginning of the pandemic, announced permanent work from home and cut down real estate costs.
All of this has helped the company’s unit economics. “While COVID-19 has impacted the size of our business, it has accelerated our journey to profitability,” wrote Goyal in a blog in July.
However, the Goldman Sachs report quoted Zomato to say that the company has reached EBITDA (earnings before interest, taxes, depreciation, and amortization) profitability for its food delivery business. “Zomato mentioned it is now profitable at the EBITDA level in the food delivery business (was burning c.US$40 mn of cash a month 15 months ago, but is now generating US$3-4 mn of profits,” said the report.
Swiggy: Betting on hyperlocal
Bengaluru-based Swiggy has been moving beyond food delivery. Over the years, Swiggy has expanded to grocery (a segment Zomato plans to leave soon) with Swiggy Stores, hyperlocal delivery service called Swiggy genie, and also launched its own dairy service called Supr Daily.
In a recent announcement, Swiggy had said that it had reached 80-85% of its pre-COVID levels in terms of food delivery. On Tuesday (November 10), Swiggy announced that during IPL alone its food delivery orders had risen by 30% from the months before.
For Swiggy too, its average order value has been increasing.
“Swiggy expects to be EBITDA positive by early 2021 for food delivery, but will continue to invest in other business in the near term,” said the report.
Swiggy hasn’t released its FY20 numbers.
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