- The competition in the Indian quick commerce sector has been toughening up since last year.
- Grofers rebranded itself to Blinkit after Zomato’s investment, while Swiggy pledged $700 million towards its 10 minute delivery ambition.
- Zepto witnessed a whopping 946% user growth between December 2021 and March 2022.
- People between the age bracket of 25 and 35 are the most active users of delivery apps promising fast and 10 minutes delivery.
The Indian quick commerce industry has been picking up pace after mainstream players like Swiggy, and Tata-owned BigBasket entered the market. Until the first half of 2021,
Reliance-backed Dunzo was the only prominent player in this domain while Zepto was
still finding its place with its revolutionary 10 minute delivery.
But, a lot has happened since then. One of the top players in the market,
Grofers rebranded itself to Blinkit to showcase its 10-minute delivery ambition. Powered by Zomato’s investment, Swiggy too pledged $700 million towards this domain, while BigBasket kickstarted 20-minute delivery options.
Thanks to big names, big money entering the market, valuations too improved not the least due to the increasing demand for these services. Zepto — a company founded by two teenagers who dropped out of Stanford — is now valued at
$900 million.
The users themselves are lapping up the fast delivery options - thereby expanding the market. Bengaluru-based market research firm RedSeer recently reported that India’s 10-15 minute delivery market is anticipated to reach $5.5 billion by 2025.
“When we analyzed data from our keyboard users, we realized that Zepto, although a relatively new entrant in the 10-minute delivery space registered such astounding growth in terms of the user base, leaving behind older players such as Dunzo, Blinkit (erstwhile Grofers), and Big Basket,” said Tabrez Alam, chief data and strategy officer at Bobble AI.