WhiteHat Jr rival Camp K12 raises $12 million to expand its international presence

• The Series A round was led by Matrix Partners India and Elevation Capital.
• The eleven-year-old startup will use this funding to hire for leadership roles across functions.
• About 75% of the company’s revenue from the USA and the Middle East markets comes organically.

Camp K12, an edtech startup that provides online classes for kids to learn coding and other skills, has raised $12 million funding to expand to more geographies and add more content to its platform.

The eleven-year-old startup will also use this funding to hire for leadership roles across functions, scale operations and marketing. It is also on a look out to build its engineering and product team. A part of the fund would also be used by Camp K12 to deepen their reach in existing markets and India, which accounts for 25% of the company’s revenue.

The Series A round was led by Matrix Partners India and Elevation Capital.

Sandeep Bhagi, co-founder of Camp K12, said, “This Series A Investment will accelerate our expansion and we are beefing up our team with experienced do-ers from business, sales, marketing, product, operations and engineering.”

Founded by Anshul Bhagi and Sandeep Bhagi in 2010, Camp K12 connects students in the age group of 5-18 with teachers for live interactive online courses across categories such as coding, Math and English.

The students, on the platform, also have the option to learn one-on-one with private teachers or small groups of friends in Camp K12’s gamified offerings.

The company claims that their US business has grown two-fold month-on-month, whereas their Middle East business tripped in the last three months. About 75% of Camp K12’s enrollment comes from these geographies organically, the company adds. Camp K12 offers its in-house 3D coding platform called HatchXR in these geographies.

“We are convinced that there is a massive global market for 21st century skills for kids. We believe that success in this global arena will require a different go-to-market playbook and product than what we’ve seen in the past. Camp K12, with its social, multiplayer online learning platform, has stood out from day 1 as an innovator in this space,” Mukul Arora, partner at Elevation Capital, said in a statement.

The company competes with WhiteHat Jr, which was acquired by ed-tech major Byju’s in August 2020.

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