Want a haircut at home? There are 1,20,000 people on Urban Company’s waitlist

• Urban Company (earlier called Urban Clap) already offers haircuts at home for men in green and orange zones.
• The company issued a waitlist for at home salon services for men and women on May 4 and 1,20,000 people have already signed up.
• The beauty and wellness vertical contributed to approximately 55% of the company’s revenues in FY20.

Indians are getting used to the ‘work from home’ and quarantine life, and one of the most difficult things has been D.I.Y (do it yourself) haircuts.

As relaxations came into place with Lockdown 3.0 in green and orange zones, while salons remain shut, one can get a haircut at home through Urban Company.

“Over 1,20,000 people have signed up for the waitlist, and the number is growing every day by 20,000-30,000,” Abhiraj Singh Bhal, co-founder of Urban Company told Business Insider.

In the financial year ending March 2020, Urban Company’s revenue more than doubled to ₹216 crore, a little over half of which came from the beauty and wellness vertical.

Urban Company (earlier called Urban Clap) had grown in popularity for offering at home repair services and salon services at the click of a button. But because of the coronavirus pandemic, all services had come to a stop.

With the slow relaxations, they began to offer at home haircuts for men in green and orange zones, while salon services for women haven’t begun yet. Anticipating a change in lockdown rules soon, the company issued a waitlist for at home salon services for men and women on May 4.

Bhal said that haircuts at home for men is already seeing accelerated growth in orange and green zones. The company is waiting for the new guidelines to come in, after which it hopes to start functioning in the red zone too. “People won’t step out to go to a salon, it’s better to get the service at home with the right safety protocols. Home is your safe space,” said Bhal.

“There will be a structural shift to ‘at home’ from the physical salon. Women look at it as a ‘me time’ but the fear of the virus is greater now. This service is expected to go live after the lockdown,” he added.

Urban Company had recently resumed work with service partners such as plumbers, carpenters, electricians, and disinfection workers, having given them the mandate to download the Aarogya Setu app.


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